🌊 Understand the UpReality offer
I already have a website, why use UpReality?
UpReality is designed to be used on social networks, it is the social version of your website. Your website, more adapted to the world of text and desktop, remains the most relevant for web searches.
You can use UpReality instead of or in addition to your website on your social media profile.
If you do not have a website, UpReality can be a more economical, current and easy to update alternative. Indeed, UpReality can be used simply and in total autonomy by restaurateurs or restaurant marketing teams.
What is an Instant Ad?
An Instant Ad is a social advertising format offering a simplified form of the commercial offer for a frictionless experience.
It extends in-feed advertising with a full-screen experience in the form of a simplified web page (photos, videos, carousels).
What is the difference with Meta Instant Experience?
Whereas Instant Page and Instant Experience propose a simplified web format, UpReality offers a real immersive experience in the form of a social website.
Our Instant Ad proposes a standard loading time for a more attractive and engaging experience, in line with social content.
Is it easy to use?
UpReality is designed to be used by restaurateurs and restaurant marketers, it is simple and intuitive. You can create your social website in a few clicks and update it in real time.
🔗 Use my social website
On which social networks can I use my social website?
UpReality is more specifically designed to be used on Instagram and Facebook.
Please note, UpReality does not publish on social networks as a network content, it's a web link that can be integrated in different places, like the web profile link, the web target of a sticker or a social ad, or simply a link in a message.
How to use my social website on my social profile?
Go to the "website" section of your social profile and paste the link of your social website. It is possible that on some social networks, you will first have to create a professional account.
How to use my social website as a destination for social ads?
UpReality social websites can be used for campaigns with a Traffic or Conversion objective. They are used as the action link of your social ad instead of the website (destination > website).
Add your Meta pixel number to receive all interaction events directly on your Ad Manager. Global interaction statistics are also available in the app on the statistics page.
How to use my social website as a website?
Your social website is already published as a website, you can directly use the link. We will soon set up a service allowing you to connect an existing domain name or order your own domain name.
In the meantime, you can connect a subdomain that you own (eg: social.yourrestaurant.com) to the url of your social website using a 301 redirection.
What other original ways do you suggest?
You can use your social website from:
a QR Code (examples of use: flyer, business card, etc.). a sticker on social networks that allow it like Instagram. an additional link in your linktr.ee a pinned post on your facebook profile so that your social website is always visible at the top of the feed a Google Business post an SMS campaign
🧑🍳 Create my social website
Can I use photos and videos that I have taken myself or do I have to use a professional?
You can give free rein to your creativity and use your own photos and videos. Some tips:
Take your photos in portrait for better use of space on mobile.
Center your subject, indeed the edges of the top and bottom can be cut on small phones. Privilege color and natural light (eg at 11am) For your dishes, put yourself in the customer's shoes at the right distance. The overhead shot is the most common, but you can also vary according to the dishes. Bet on naturalness, do not abuse filters, but do not hesitate to play on contrasts and brightness to bring out your photos. Play with utensils that make up the identity of your restaurant (eg: wooden board, glass of wine, etc.) You can also use a professional to get the best result.
Where do my restaurant's data come from?
Your restaurant's data: address, name, phone number, opening hours, price class come from your Google Business account. They are public and available on Google Maps and Google My Business. If you want to change them, you can do so on Google My Business.
What do you recommend for my store front?
You can reuse your social promotional videos (for example the same one used on the social ad before UpReality), another possibility is to use a video of your storefront with a living element (a store moving in the wind, an animated terrace, etc.), or an image of your restaurant.
Will my menu in optimized mobile format be translated for foreign tourists?
If the menu you send us contains the English translation, it will be integrated into your social website. For menus without English translation, users will be able to obtain a automated translation directly from the social website.